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BETTER Food Documentary Q&A with Jonathan Bailor

I am so excited for this opportunity to interview Jonathan Bailor, the Executive Producer of the soon-to-released film BETTER, and share some of my thoughts on this life-changing food documentary.

While watching this documentary, I found myself in awe of how easily understandable Jonathan has made the science behind proper nutrition and I feel like everyone needs to see it. His enthusiasm for change and vast knowledge on the subject of diet and nutrition delivers an empowering message that will help everyone who views it.

We can all learn something from this film and it will most likely change many lives, for the better.

You will walk away with a better understanding of food, health, fitness, and life. Whether you want to lose weight, improve your health, or the health of a loved one, this is the answer you have been looking for!

Jonathan Bailor

In the film, BETTER, I learned some interesting statistics about our overall health as a nation, one statistic that really stood out to me relates to the increase in diabetes in the American population.

“100 years ago, 1 in every 4,000 people were diabetic. Today, doctors at the University of Harvard Medical School estimate that 1 in 4 American adults are diabetic or pre-diabetic. That is a 100,000% increase!”

Before watching the film, I had never heard of the term, diabesity, but now I feel as though this term is the perfect way to describe the epidemic that our country is facing. So many of us have been taught the wrong way to combat this issue and without the proper tools to fix the problem, I fear it is only going to get worse.

What has caused this alarming increase in diabetes and obesity in America and what can we do to fix the problem?

Two things: Focusing on calories instead of food and a widespread misunderstanding of the cause of and solution to diabesity.

Focusing on calories instead of food

When people think about calories instead of food, any thought of quality goes out the window because calories only measure quantity. Think about drinking instead of eating for a moment.

Imagine if we stopped thinking about water and only thought about ounces. Imagine what would happen if nobody ever talked about drinking water but instead, they said drinking eight 8-ounce glasses of anything is fine as long as you drink eight 8-ounce glasses of it. Soda vs. water… doesn’t matter… an ounce is an ounce, right?

A widespread misunderstanding of the cause of and solution to diabesity

We’ve been taught the cause of and solution to diabesity (remember, diabetes and obesity are both symptoms of the same underlying disease) is quantity:

Cause: ate too MUCH (quantity) and exercised too LITTLE (quantity)

SANE Solution: eat LESS (quantity), exercise MORE (quantity)

This has been unequivocally proven false. Much like lung cancer isn’t caused by the quantity of what you inhale, diabesity isn’t caused by the quantity of what you eat. Here’s the truth:

Cause: Eating low-quality food and doing low-quality physical activity

SANE Solution: Eating BETTER and moving BETTER.

In the documentary, you talk about the nutritional breakdown of food labels and how serving size is a really poor predictor of a food’s nutritional content. One of the examples you mention is cereal. I think this is an excellent example of how a label can sway consumers into making bad choices while having the best intentions.

When a parent is making a choice on what to buy for their children, they look at the label and since it boasts all of the vitamins on the side of the box, they may think this is a good, healthy choice. I enjoyed how you pointed out that just because the product contains all of these vitamins, it doesn’t mean that this product is a nutritious choice, it still contains all of the artificial ingredients. It’s still a bunch of processed nonsense! You really drove this point home by saying that if you were to take a can of soda and drop a vitamin pill into it, the soda wouldn’t become a nutritious choice.

Travel to an Amish Paradise in Kalona Iowa

When looking at labels, what should we look for in order to make nutritious choices?

The most nutritious foods are ones that are either unprocessed or minimally processed and don’t have a label on them…aka fresh produce, seafood, meat, eggs, nuts, etc. However, if it does have a label, it should show:

As few ingredients as possible

Only ingredients you can pronounce

Zero added sugar and zero trans fats

More grams of protein than grams of sugar or more grams of fiber than grams of sugar (Make sure at least one of those is true)

Most people think that in order to lose weight, you have to eat less and exercise more. According to what I learned in BETTER, this is a common misconception. I think a lot of people fall into this trap of calorie counting, starving themselves, and working out to the point of exhaustion.

Could you elaborate on how this is the wrong approach and give us some examples of what people can actually do to find success in weight loss and living a healthier life?

There are two main ways to find weight loss success and live a healthier and happier life.

First… please forget about calorie-restrictive dieting, as this often involves eating less of the same foods that made you sick. This is like smoking shorter cigarettes to avoid lung cancer. Rather, focus on eating so many non-starchy veggies, nutrient-dense proteins, whole-food fats, and low-sugar fruits… in that order… that you are too full for less healing foods.

Second…please do not do more of the same type of exercise that failed you in the past. This is like bailing more water out of a clogged sink. Instead… use less, but higher-quality resistance and interval training to “unclog” your metabolic sink.

One of my favorite parts of this documentary was thinking about the biology of our bodies like a sink. When the sink is working properly, the water drains out. The water may rise temporarily but it balances itself out and that our body is designed to balance itself out when we are putting the right quality of things in it. This leads to the explanation of the Set Point Theory and the SANE approach.

workout routine

What is the Set Point Theory (Setpoint Weight Loss) and could you explain the SANE approach?

Real quick and with love… I really don’t like the term Set Point Theory because the fact that your body self-regulates is now an established scientific fact. Much like if you walk into a cold or hot room your body will automatically work to keep you at your body temperature setpoint… no matter how many or few calories you eat, your body will automatically work to keep you at your body weight setpoint.

This has been confirmed in every study which has tested it. This means the only way to change the amount of fat stored on your body long-term is to change the setpoint level of fat your body works to maintain.

This is done by changing the quality of food you eat. Higher quality food = lower setpoint and vice versa. The SANE quality of food is determined by four factors:

Satiety – How quickly the food fills you up and how long it keeps you full

Aggression – The hormonal impact of the food

Nutrition – The amount of essential nutrients provided by the food

Efficiency – How easily the body can store the food as fat

Lowering your set point and filling yourself with good, high-quality foods, seems to be the goal here. Eating this way not only provides your body with the nutrition it needs but it isn’t clogging your body with all of the things it doesn’t need.

No calorie counting, and no starving yourself, sounds like a dream come true.

Sausage, Peppers, and Onions

Do yourself and your loved ones a favor and check out BETTER for a no-nonsense approach at explaining everything you need to know about diet. By the time you finish this film, you will have a real plan that will help you achieve your goals.

No classes, sign-ups, meal plans, or sales funnels at the end to put you on a never-ending journey of finding what works for you.

I promise you that by the time you are done watching this documentary, you will not only learn why your body reacts the way it does to food, but you will have a real plan of action that will put you well on your way to a better, healthier you.

I can not say enough good things about BETTER, and I appreciate you taking the time to speak with me, Jonathan. I really appreciate your time and loved watching this documentary and learning from you.


Jonathan Bailor




The official release of BETTER is May 25 but you can preorder now. 

Looking for healthy recipes? Be sure to try some of these low-carb recipes that the whole family will love!

Low Carb Chicken Alfredo Casserole 

Air Fryer Zucchini Chips 

Roasted Tomato Basil Soup & Keto Grilled Cheese

Easy Vinaigrette Dressing 


Saturday 8th of May 2021

I am very impressed. This does make a lot of sense and one that can be followed without a great deal of rules to remember which seems much more likely to be successful!


Wednesday 5th of May 2021

This was one of the best interviews I've read in a while. I couldn't agree more- counting calories has caused more harm than good for our society. We worry so much about numbers- numbers on the label, numbers on the scale..this was a great, insightful read. Thanks for sharing!


Wednesday 5th of May 2021

Fantastic interview I am so looking forward to watch the documentary, many thanks.


Tuesday 4th of May 2021

I think this would be great to watch. It's amazing how poorly educated some are about food especially when kids seem to be told about it at school all the time. I remember it from my days years back.

Mosaic Murals

Tuesday 4th of May 2021

I haven't seen the documentary yet, it seems amazing!!! I can't wait to watch it, can't wait!